CLIENT: MAKERBOT / AGENCY: HUGE

LEAD COPYWRITER ON A MULTI CHANNEL PRODUCT LAUNCH FOR MAKERBOT’S NEW LINE OF 3D PRINTERS. COLLABORATED WITH STRATEGY TEAM ON MESSAGING AND VOICE GUIDELINES. DEVELOPED MANIFESTO AND WROTE TAGLINES, HEADLINES AND BODY COPY FOR BANNER AND PRINT ADS.

PROCESS MAKES POSSIBLE & IDEAS IN THE MAKING

The team at HUGE presented six campaign concepts to MakerBot. The goal was to express the value of improvisation and error in the process of creation. One of them, PROCESS MAKES POSSIBLE was a wordplay approach - pure copy - that I developed to capture the spirit of improvisation. I really loved it, but the client wanted to visually feature the product, so it was killed quite swiftly. Instead, they chose to go with our split screen concept: IDEAS IN THE MAKING. Very proud of this work.