CLIENT: UNIVERSITY OF ARIZONA / AGENCY: 160OVER90

IN 2019, 1600VER90 LAUNCHED A BRILLIANT CAMPAIGN FOR THE UNIVERSITY OF ARIZONA. USING “WONDER” AS A JUMPING OFF POINT, IT CAPTURED THE UNIQUE SPIRIT OF CURIOSITY AND EXPERIMENTATION THAT DRIVES THE U OF A COMMUNITY. USING COMPELLING STORIES FROM FACULTY AND STUDENTS, I JOINED A TEAM IN 2021 TO DEVELOP A NEW SERIES OF NARRATIVES FOR THE CAMPAIGN. IT REMAINS ONE OF THE MOST SATISFYING PROJECTS I'VE WORKED ON.